SEO Strategy 2017

SEO Tools: The Complete List (2017 Update) by Brian Dean Last updated May. 31, 2017 If you want to see the best SEO tools in one place, then you’ll LOVE this (updated) guide. I personally tested and reviewed over 189 free and paid tools. And you can filter through the list to find the best SEO software for you. Check it out: New Bonus PDF: Get access to a free PDF version of this guide. Includes all 189+ tools, recommendations and resources. Click here to download the PDF. I want SEO tools that help with: Link BuildingTechnical SEOKeyword ResearchRank TrackingContent OptimizationBacklink Analysis I want tools that are: FreePaidFreemium Show only Brian's favorite tools: YesNo LINK BUILDING TOOLS AuthoritySpy Link BuildingPaid AuthoritySpy is designed to help you find the top influencers in your space. It discovers these movers and shakers by searching in places like AllTop, Twitter and Followerwonk. authority spy screenshot 2 Official Website: https://authorityspy.com/ Buzzstream Link BuildingPaidYes If you do outreach at scale or with a team, you NEED a tool like Buzzstream. Why? Buzzstream makes the messy job of email outreach and link building streamlined and organized. Make sure to check out their new prospecting and email-finding features. buzzstream screenshot Official Website: https://buzzstream.com Check My Links Link BuildingFree If you do Broken Link Building (or The Moving Man Method), then you’ll love Check My Links. With a click of a button, this Chrome extension quickly checks any webpage for broken links. check my links chrome extension Official Website: https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en-GB Citation Labs' Broken Link Finder Link BuildingPaid Instead of hunting for broken links page-by-page, The Broken Link Finder proactively searches the web for them. Just search for a keyword and the tool will scour the internet for broken links…and hand them to you on a silver platter. Then you can hit up the Wayback Machine to see what the content was (and create something similar/better). Cool feature: You can sort your results by how many people link to the broken link. citation labs broken link finder Official Website: https://www.brokenlinkbuilding.com/ Citation Labs' Link Prospector Link BuildingPaid A industrial-level link opportunity finder. Link Prospector scans the web for link building opportunities like resource pages, guest posts, blogs, news sites and more. link prospector tool Official Website: https://linkprospector.citationlabs.com/ DIBZ Link BuildingPaid DIBZ is a cool link prospecting tool. Just enter the type of links you want to build (for example, resource page backlinks) and it’ll get to work finding link opportunities. dibz link building tool Official Website: https://dibz.me/ Domain Hunter Plus Link BuildingFree Domain Hunter Plus is similar to Check My Links. But this tool also checks to see if the broken link’s domain is available for registration. Cool feature in theory…but I rarely find any free domain names with this tool. That’s because authoritative domains tend to get scooped up pretty quickly. Still a helpful tool for broken link building or The Moving Man Method though. domain hunter plus Official Website: https://netvantagemarketing.com/about/domain-hunter-plus Free Broken Link Checker Link BuildingFreemium This tool checks a website for broken links. Helpful for broken link building. Free Broken Link Checker Official Website: https://www.brokenlinkcheck.com/ GroupHigh Link BuildingPaid GroupHigh is advanced blogger outreach software. Despite the laundry list of features, it’s pretty darn easy to use. Just enter a few keywords to find blogs in your industry. Then filter by Domain Authority and last post date to whittle down the list to bloggers that are worth reaching out to. You can also reach out to them (and track your results) within the platform. grouphigh screenshot Official Website: https://www.grouphigh.com/ GuestPost Tracker Link BuildingPaid GuestPost Tracker is a giant database of 1000+ websites that accept guest posts. The tool also allows you to track sites that you’ve submitted to. Their sales copy emphasizes that the sites on their list are not part of a PBN. I took a look at a few of the sites in their database and they looked legit. guest post tracker Official Website: https://www.guestposttracker.com/ HARO (Help a Reporter Out) Link BuildingFreemiumYes Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold. HARO Official Website: https://www.helpareporter.com/ Inky Bee Link BuildingPaid A decent blogger outreach tool. Just enter a keyword and Inky Bee shows you bloggers in that industry. Inky Bee allows you to sort by Domain Authority/Page Authority. That way you focus on the big shots in your industry. inkybee screenshot Official Website: https://www.inkybee.com/ JustReachOut Link BuildingFreemiumYes Want to get links from news sites like the New York Times and WSJ? The first step is to find the right journalist to reach out to. And JustReachOut makes this process MUCH easier than doing it manually. Just search for a keyword and the tool will generate a list of journalists that cover that topic. You can also pitch journalists from within the platform. justreachout Official Website: https://justreachout.io Linkbird Link Building, Backlink AnalysisPaid LinkBird is a keyword research/rank tracking/backlink analysis/link building hybrid tool. Fires off email alerts when it finds a new backlink pointing to your site. linkbird Official Website: https://www.linkbird.com/en/ LinkMiner Link BuildingFreeYes Check My Links on steroids. Like many tools, LinkMiner check for broken links on a page. But this free Chrome extension also shows you how many links the broken link has pointing to it. Uber helpful for broken link building. Cool Feature: LinkMiner shows you how many outbound links a page has…on a Google SERP. That way you can zero-in on pages with lots of outbound links (and therefore, broken link building opportunities). linkminer serp feature Official Website: http://pointblankseo.com/linkminer Linkody Link Building, Backlink AnalysisPaid Linkody lets you know you when you get (or lose) a backlink. It also provides info on your new backlinks (like Mozrank and anchor text). Cool Feature: Linkody emails you when a competitor gets a new backlink. That way you can swoop in and try to get the same one for yourself. linkody screenshot 2 Official Website: https://www.linkody.com/ Linkstant Link BuildingPaid Linkstant you an email alert every time you get a new link. Why is this helpful? Well you can turn that one link into multiple links (and a relationship) with a quick “hey, thanks for linking to me” email. It also helps you identify reputation management issues quickly so you can nip them in the bud before they blow up. linkstant alert Official Website: https://www.linkstant.com/ Marie Haynes' Disavow Blacklist Link BuildingFree Wondering if a link is helping or hurting your SEO efforts? Then upload the URL of the page to Marie Haynes’ blacklist tool. It will let you know if the domain is on Marie’s comprehensive list of spammy websites. If it is, you may want to add it to a disavow file. Helpful. disavow tool Official Website: https://www.mariehaynes.com/blacklist/ Muck Rack Link BuildingPaidYes If you want to get mentions (and backlinks) from sites like The New York Times and Forbes, you need to start rubbing elbows with journalists. And Muck Rack is an impressive PR tool that helps you quickly find journalists that cover your site’s industry. Cool Feature: The “Journalist Directory” is a hand-curated list of journalists at over 500 media outlets. Includes their latest tweets, columns and up-to-date contact information. muckrack screenshot 2 Official Website: https://muckrack.com/ Ninja Outreach Link BuildingPaid Ninja Outreach is an impressive new blogger outreach tool. Search for influential peeps and reach out to them…all from within the tool. Includes outreach templates. ninja outreach screenshot 2 Official Website: https://ninjaoutreach.com/ Ontolo Link BuildingFreemium If you eat, sleep and breathe link building, then Ontolo is a tool I recommend checking out. It’s designed to do one thing: show you lots of link opportunities. Just enter a few keywords, tell Ontolo what types of links you want to get (for example:”links from guest posts”), and Ontolo will hand you a list of opportunities. new ontolo Official Website: https://ontolo.com/ Outreachr Link BuildingPaid A pretty nifty content promotion tool. Enter a few keywords and Outreachr will scour the web for websites that cover those topics. Comes packed with tons of sorting features (like Domain Authority and Citation Flow) so that you can focus on reaching out to ballers. outreachr screenshot Official Website: https://outreachr.com/ Pitchbox Link BuildingPaidYes PitchBox is an all-in-one link prospecting and outreach tool. Unlike many outreach platforms that are clunky and confusing, PitchBox is a breeze to use. Just enter a few keywords and the tool scans the web for people to promote to (and automatically grabs their contact info). Then reach out to them and track your results. pitchbox screenshot 2 Official Website: https://pitchbox.com/ Quick URL Opener Link BuildingFree If you do a lot of link building you’ll NEED to use a tool that opens a big ol’ list of URLs at once. And the Quick URL Opener is one of the best (if not THE best) free SEO tools out there. quickurl opener Official Website: https://quickurlopener.com/ Remove'em Link BuildingPaid Remove’em is a pro-level link removal tool. This comes in hand if you got hit by Google Penguin or a Manual “Unnatural Links” penalty. Cool Feature: “R-Score” evaluates all of your backlinks to let you know which ones are harmful. This makes sorting through thousands of links 10x easier. removem screenshot Official Website: https://www.removeem.com/ Rmoov Link BuildingFreemiumYes Rmoov is one of the best link removal tools on the market. It comes packed with helpful features (like finding a site owner’s contact info and auto-generated link removal templates). rmoov tool Official Website: https://www.rmoov.com/index.php ScrapeBox Link Building, Keyword Research, Backlink AnalysisPaid ScrapeBox is the self-proclaimed “Swiss army knife of SEO”. Even though this tool was built for black hat SEO, you can use ScrapeBox for white hat link building tasks (like link prospecting, finding contact information and even keyword research). scrapebox screenshot Official Website: https://www.scrapebox.com/ Siege Media Embed Code Generator Link BuildingFreeYes My favorite infographic embed code generator. I really like how you can specify the dimensions of the embed code box. siege media embed code generator Official Website: https://www.siegemedia.com/embed-code-generator Similar Content Prospecting Tool (SkyRocket) Link BuildingFree This useful tool gives you a list of 120 pages that have already linked out to content on your topic (which makes them excellent link prospects). link prospecting tool Official Website: https://skyrocket.digital/similar-content-prospecting-tool/ YourOutreach Link BuildingFreemium This is a brand new outreach software program that comes bundled with pre-built campaigns. Promising. youroutreach Official Website: https://youroutreach.com/ TECHNICAL SEO TOOLS All in One SEO Pack Technical SEOFreemium An alternative to the Yoast SEO plugin. The All In One SEO Pack has a few unique features that make it different than yoast, like auto-generated description tags, canonical tag support and a “bad bot” blocker. all in one seo pack Official Website: https://wordpress.org/plugins/all-in-one-seo-pack/ Bing Webmaster Tools Technical SEO, Keyword ResearchFree As you might expect from Bing, Bing Webmaster Tools is good…but not nearly as good as Google Search Console. But if Bing is important to you, this tool tells you everything you need to know about your site’s visibility in Bing. Cool Feature: Bing has a surprisingly good keyword research tool (see image below). And it can hand you keywords that the GKP will NEVER reveal. bing webmaster tools screenshot Official Website: https://www.bing.com/toolbox/webmaster Botify Technical SEOPaid A clean and straightforward site auditing tool. Provides info on site loading speed, HTML errors, and click depth. botify Official Website: https://www.botify.com/ Bright Local Technical SEO, Rank Tracking, Backlink AnalysisPaid Bright Local is an excellent tool that does insanely comprehensive local SEO site audits. Cool Feature: Find duplicate or incorrect citations that are floating around online. Helpful if you recently changed address or just want to make sure your NAP citations are consistent around the web. bright local screenshot 1 Official Website: https://www.brightlocal.com/ Browseo Technical SEOFree A nifty tool that reveals how a search engines spider sees your site. If you check out the screenshot below you’ll notice that search engine spiders get a very different view of our websites than us humans do. browseo screenshot Official Website: https://www.browseo.net/ Clusteric Technical SEOPaid A bit clunky to use, but Clusteric provides a ton of features like site audits, competitor analysis, search visiblity and more. clusteric Official Website: https://clusteric.com/ DareBoost Technical SEOFreemium Dareboost is a robust website performance testing tool. Not only does the tool size up your site’s loading speed, but it tells you EXACTLY how you can fix issues that are slowing things down. dareboost site performance tool Official Website: https://www.dareboost.com/en/home DeepCrawl Technical SEOPaid Deep Crawl lives up to its name. It scans every page on your site and gives you a comprehensive report that lists out you how many H1 tags you have on each page, noindexed pages, broken internal links, broken external links etc. Heck, it even tells you if your Twitter Card descriptions are too long. deep crawl seo tool report Official Website: https://www.deepcrawl.com/ EasyRedir Technical SEOPaid EasyRidir makes redirecting traffic between different domains super easy. Just enter the URLs you want to send people from (and to), and the tool gives you DNS info that you can use to manage 100% of the redirects. easy redirect Official Website: https://www.easyredir.com/ Forecheck Technical SEOPaid Forecheck crawls your site to uncover issues that may be holding you back from Google’s first page. It also color codes its reports so you know which issues to tackle first. forecheck Official Website: https://www.forecheck.com/ Google Analytics Technical SEOFreeYes If you’re serious about SEO, you need to use Google Analytics. Enough said. Cool Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up